Why Book Deion?


From leading a team to a DIII national championship…

To being diagnosed with Multiple Sclerosis…

To building a movement at the intersection of human development and AI


Deion Wells-Ross doesn’t just talk about transformation. He embodies it.

Through raw storytelling, proprietary frameworks, and the creation of a new category —

Educational Reality™

Deion delivers more than a keynote. He delivers a launchpad.


Audiences don’t just feel inspired — they are equipped and transformed.

  • 🎤 Raw Storytelling: Real, vulnerable, and unforgettable — Deion’s story doesn’t just inspire, it ignites transformation.

  • ⚡Transformational Experiences: Every engagement is designed to create mindset shifts, spark breakthroughs, and drive lasting change.

  • 📘 Proprietary Frameworks: Built from lived experience, grounded in behavioral science, and battle-tested in the real world.

AI-Enhanced Seminars™

Artificial Intelligence is the ultimate discovery and performance amplifier.

Each Signature Talk fuses captivating storytelling, provocative frameworks, and real-time AI-enhanced development to maximize the impact of the live experience. Attendees don’t just listen — they engage, interact, and evolve. This is learning reimagined, where insight meets implementation on the spot.


What to Expect:

  • 📘 Program Learning Journal: Packed with proprietary frameworks, reflection prompts, and guided exercises to deepen learning and drive clarity.


  • 🤖 AI-based Development: Participants learn how to harness ChatGPT and other tools as personalized development accelerators — turning AI into a high-performance coach.


  • 🧠 Reflection + Challenge Activities: Scenario-based challenges and strategic reflection exercises designed to spark insight, critical thinking, and real-world application.

The Educational Reality™ Experience:

Transformation requires more than a one-time event.

Each Signature Talk includes a post-event accelerator — a next-level system designed to help audience members apply, grow, and sustain what they’ve learned.

Every attendee receives access to:

  • 📘 Performance Operation Manual (POM): Filled with proprietary frameworks and tools to make an immediate impact.


  • 🤖 AI-powered development: Personalized insights and prompts powered by ChatGPT to accelerate growth.


  • 🎥 Digital course access: Ongoing learning modules for deeper transformation — anytime, anywhere.


  • 🧠 Reflection + Challenge Activities: Prompts and performance challenges to build habits that stick.

Want to Take it to the Next Nevel?

Unlock the Full Inner Advantage Experience

Organizations that book Deion’s Inner Advantage keynote gain exclusive access to his full coaching and development system — built to turn inspiration into sustained peak performance.

Rooted in strengths-based development, powered by AI, and guided by professional coaching, this 8-week experience equips individuals and teams with the tools to unlock their edge and maintain high performance long after the keynote ends.

What's Included:

  • 8-Week Performance Coaching Program covering:

  • Mindset Transformation

  • Habit Building & Breaking

  • Leadership Development

  • Personalized Operating System

  • Innate Performance Driver (IPD)

  • Top 5 VIA Character Strengths Report (assessment included)

  • Full Access to the Inner Advantage Digital Course

  • Two Private Advantage Coaching Sessions

Share the theme, audience type, goals, or anything else that would help us understand your vision.

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Frequently Asked Questions

We understand you may have unanswered questions. Don't worry. Here you go:

1. How much does it cost to book Deion?

Speaking fees vary depending on the event type, format (in-person or virtual), audience size, and location.

💡 Pro Tip: Most clients book the Keynote + Inner Advantage bundle for maximum value and long-term impact.

→ Submit the inquiry form above to explore options.

2. Is Deion a strong facilitator?

Absolutely — and you don’t have to take our word for it. Deion’s sessions consistently earn top ratings, rave reviews, and real results from participants across industries.

→ Read Testimonials

3. What topics does Deion speak about?

Deion specializes in performance, mindset, and transformation — blending raw storytelling, AI strategy, and strengths-based development.

🎤 Signature talks include:

• The Inner Advantage

• Adversity Is the Way

4. 4. Does Deion offer anything beyond keynotes?

Yes. Many clients go beyond the keynote by enrolling their teams in The Inner Advantage — an 8-week development program powered by AI, strengths, and proven performance frameworks.

To stimulate further growth, Deion also facilitates a private team session, delivering a live Strengths Grid Analysis to uncover synergy, surface blind spots, and accelerate high performance across the team.

5. How far in advance should we book?

Deion’s calendar fills up quickly — especially during peak event seasons (Spring and Fall). To secure your preferred date, we recommend reaching out 6–8 weeks in advance.

→ Submit the speaker request form to check availability.

6. Is this a good fit for my audience?

If you want your audience or team to experience real-world inspiration, actionable frameworks, and performance strategies that actually stick — the answer is yes.

Deion’s message resonates with corporate teams, leadership groups, students, and high-potential talent across industries.

→ Let’s talk about your audience and goals.